ONDE Water

ONDE in eight pages

Still water for the stage, from a single Arctic spring.

The waterOne spring at 68° north: naturally alkaline, free of microplastics.

EcologyPaper, not plastic. A spring kept the way it is.

The carton250, 330 and 500 ml of Arctic water. Where it lives backstage.

Why ONDESilent on stage, clean on camera, traceable to one spring.

FilmsThe Conductor, The Saxophonist and the 8-second credit.

Venues & festivalsDressing rooms, pit, screens: what ONDE does for a room.

The ONDE Foundation1% of profits for an artists' residence in Rovaniemi.

OrderCases and pallets, a quote within one working day.

The source

One spring, 68 degrees north.

ONDE rises from a single spring in Arctic Finland, north of the Arctic Circle, where the ground stays frozen for half the year and the water filters slowly through granite and sand. It arrives naturally alkaline, very low in dissolved solids, and free of microplastics.

Every carton is traceable to the spring's coordinates printed on its label. Nothing is added, nothing is taken out: no ozonation, no flavouring, no carbonation. It is still water, the way musicians drink it between pieces.

The ONDE carton on a granite rock by an Arctic lake at night, aurora reflected on the water — **Arctic Finland**Night, late September

< 50 mg/lTotal dissolved solids

pH 7.8Naturally alkaline

0Microplastic particles detected

3 sizes250, 330 and 500 ml

What's wrong

Five great rooms. Five plastic bottles.

These are real performance spaces, photographed as they are. In each one, look for the PET bottle: on a stool, on the drum, beside the piano, between the chairs, on the dressing-room mirror. Nobody chose it. It is simply what was there.

A singer and a seated musician on a blue-lit stage, a plastic water bottle on a stool behind them — **Cabaret Sauvage, Paris**PET bottle on the stool, in the frame of every photo

A drummer under red light, a crushed plastic water bottle lying on the floor tom — **L'Olympia, Paris**Crushed bottle on the floor tom

A jazz trio seen from above around a grand piano, a plastic bottle on a small table beside the pianist — **Philharmonie de Paris**Bottle beside a concert grand

String players in rehearsal, a plastic water bottle on the floor between the chairs — **Royal Albert Hall, London**Bottle on the floor between the strings

Black and white photo of a singer laughing in a dressing room, a plastic bottle on the mirror table — **Maison de la Radio, Paris**Bottle on the dressing table

It is in the picture

A hall spends months on its lighting, its acoustics, its programme. Then the water arrives in the bottle sold at the petrol station, and it is in every photograph and every broadcast frame.

It makes noise

PET crackles when it is picked up and when it is set down. On a quiet passage, the floor microphones hear it before the audience does.

It ends up on the floor

Half-empty bottles roll under risers and chairs. After the show they go into mixed waste, and a single-use plastic bottle leaves the building as exactly that.

The ONDE carton on a dressing-room table with a folded towel and a glass

What we put there instead

A matte-black carton that belongs on the table.

Paper, not plastic. Silent in the hand. Readable from the balcony. Collected with the cartons, not with the PET. The sections below show the water, the carton and what it changes for the room.

See the carton

Three black ONDE cartons, 250, 330 and 500 ml, standing side by side on dark ice

The carton

Arctic water in three sizes. Not a drop of plastic bottle.

A slim, matte-black paperboard carton that stands on a flight case, fits a music-stand tray and reads from the balcony. It is filled at the spring and sealed with a small cap that twists off and back on between movements.

Formats250 ml, 330 ml and 500 ml still spring water, single serve, same label and cap
Which one250 ml for receptions, press and young audiences · 330 ml for the podium, the pit and the green room · 500 ml for the dressing room and the full performance
PackPaperboard carton from certified forests, plant-based cap, fully recyclable with cartons
Case24 cartons per case in every format, 60 cases per pallet for 500 ml (250 and 330 ml pallets on request), 12-month shelf life, store at room temperature
LabelWordmark, wave, "Pure Arctic Water", spring coordinates 68° 54′ N · 27° 00′ E

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Ecology

Water from the Arctic, in a package the Arctic can live with.

The spring sits in one of the least disturbed landscapes in Europe. Keeping it that way is the reason ONDE is not sold in plastic, and the reason the carton is designed to leave as little behind as the water itself.

Every claim below is one we can show on the label or in the supply chain. There is no offsetting in the numbers.

The ONDE carton on a rock by an Arctic lake at sunset, reindeer on the far shore, aurora in the sky — **The spring, Arctic Finland**Sunset, early autumn

Paper, not PET

The carton body is paperboard from certified, replanted Nordic forests. The small cap is plant-based. No plastic bottle, no shrink sleeve, no label glue.

Lower footprint than bottles

In independent European life-cycle studies, beverage cartons carry a lower carbon footprint than PET or glass bottles of the same volume. They also ship flat to the filling line and stack tighter on the pallet.

Zero microplastics

The water is tested microplastic-free at the spring and is never stored in plastic. What you drink is the aquifer, not the package.

Recycled as a carton

Empties go into the carton stream collected across Europe. The fibre is recovered for new paper products. A venue can set one bin backstage and send the whole evening to one place.

A protected spring

Bottling at the source, with a yearly draw capped well below the spring's natural flow and monitored in real time. The spring is a partner, not a quarry.

Arctic preservation

Part of every case funds the preservation partnership with the local community around the spring. The coordinates on the label are a promise about a real place.

Advantages & facts

Why ONDE, in pictures and in numbers.

What the carton changes for the people on stage, for the people filming them and for the place the water comes from.

The saxophonist walking on stage, carton in hand, big band behind him — **Silent on stage**
Paperboard does not crackle. Pick it up or set it down during a pianissimo and the floor microphones hear nothing.

The conductor drinking from the ONDE carton backstage — **Clean on camera**
Matte black, no reflections, no crushed plastic. The carton reads well in photographs, broadcasts and the clips your audience posts.

The ONDE carton on a rock by an Arctic lake under the aurora — **One traceable spring**
Every carton carries the spring's coordinates, 68° 54′ N · 27° 00′ E. One source, nothing added, nothing taken out.

The ONDE carton standing on a flight case backstage — **Stands anywhere, closes again**
A flat base for a flight case or a music-stand tray, and a cap that twists back on between movements.

The ONDE carton by an Arctic lake at sunset, reindeer on the far shore — **Light on the Arctic**
Paperboard from replanted Nordic forests, a plant-based cap, and a yearly draw capped well below the spring's natural flow.

The ONDE carton on a dressing-room table with a towel and a glass — **One bin backstage**
Empties go into the carton collection used across Europe, and the fibre comes back as new paper.

Three ONDE cartons side by side: 250 ml, 330 ml and 500 ml

Three sizes

The right amount of water for every moment of the evening.

250 mlReceptions, press kits, young audiences

330 mlPodium, pit, green room

500 mlDressing room, full performance

Order by format

Facts

Numbers worth knowing, with their sources.

≈ 240,000

plastic particles per litre measured on average in bottled water, about 90% of them nanoplastics.

Columbia University, PNAS, January 2024 · ABC News

9%

of plastic waste is recycled worldwide. Most of the rest is landfilled, burned or leaks into the environment.

OECD Global Plastics Outlook, 2022 · oecd.org

51%

of beverage cartons placed on the EU market are recycled, a rate that has risen year after year.

ACE, 2019 figures published 2020 · DairyReporter

0

plastic bottles in a case of ONDE. 24 cartons, one spring, one recycling stream.

ONDE product specification

The films

Two artists, one carton.

A conductor before a symphony concert. A saxophonist before a festival headline. Chased by the press, back in the dressing room, one sip, then the stage. Each film ends on the ONDE credit a venue can run before its own performance.

The Conductor

30 s · Ravel, Jeux d'eau

Reindeer and aurora over the spring, a dressing-room door shut on the photographers, a quiet sip, then the walk to the podium.

The Saxophonist

30 s · Rhapsody in Blue

The same story told for jazz festivals: a big band waiting, a crowd of thousands, and a hand raised to the night.

Sponsor spot

8 s · Pre-show credit

"This concert is brought to you by ONDE. Arctic water for artists." For the screens above the stage, before the lights go down.

Backstage

Where the carton lives.

The ONDE carton on a dressing-room table next to a folded white towel and a glass of water — **Dressing room**Before the call

A conductor in a black gown drinking from the ONDE carton — **One sip**The Conductor

A saxophonist in a velvet tuxedo drinking from the ONDE carton — **One sip**The Saxophonist

The conductor walking onto the stage past the seated orchestra — **Concert hall**Walking on

The saxophonist raising a hand to a festival crowd, big band behind him — **Festival main stage**Walking on

The ONDE carton and a towel on a flight case under a single spotlight on an empty stage — **Empty stage**After the show

Venues & festivals

Chosen for festivals and philharmonic halls.

ONDE supplies the water artists actually drink on stage and backstage, and gives the venue a credit worth showing. One delivery covers a season or a weekend.

Dressing rooms and green rooms

A carton on every table before the artists arrive. Riders ask for still water; this is still water that photographs well.

Stage and pit

Fits a music-stand tray, a drum riser, the lip of a grand piano. Matte black, no label glare under the followspot, no crackle of PET on a quiet passage.

Sponsor credit

An 8-second spot for your screens and a one-line credit for the programme. The water that was going to be on stage anyway becomes a partner.

Festivals

Pallet deliveries to the site, cartons for artists, crew and VIP hospitality. The empties go into the carton stream, not the PET stream.

Orchestras on tour

Shelf-stable for twelve months at room temperature. A case travels in the truck with the instruments.

Recording sessions

No bottle crinkle on the floor microphones. The carton is paper; it is quiet.

Pre-show credit ONDE

This concert is brought to you by ONDE

The ONDE Foundation

1% of our profits, back to the artists and to the North.

ONDE travels. The water leaves a single spring above the Arctic Circle and ends up on stages across Europe, and that journey has a carbon cost. This is how we give back for it: 1% of ONDE's profits funds a foundation and an artists' residence in Rovaniemi, built from what the place is made of.

A timber artists' residence on the bank of a frozen river near Rovaniemi at blue hour, a music room with a grand piano glowing behind a glass wall — **The residence, Rovaniemi**On the Arctic Circle, by the river

1%of profits, every year

3Classical, jazz, dance

66° 30′ NOn the Arctic Circle

TimberWood, water, stone, light

Classical music

A wood-lined music room with a concert grand, tuned for chamber music and for long hours of practice, with the river in the window.

Jazz

Space to write and play late into the night: a small band room, a recording corner, and the quiet of a northern winter around it.

Dance

A sprung timber studio under a glass roof, where daylight changes through the season, from the midnight sun to the blue polar night.

The music room of the residence: a grand piano and a cello behind a glass wall, a wooden deck and a steaming lakeside sauna on the frozen shore

Wood, water, stone, light

A residence made of the North.

Low pavilions in timber from replanted Nordic forests, which keep their carbon locked in for the life of the building. Large glass walls onto the birch forest and the river. Stone, wool and linen inside, a lakeside sauna on the water. Calm, warm and simple: a place made for listening.

Paying back the miles

Why 1%, and why here.

We do not call ONDE carbon neutral. We cut what we can at the source: paper instead of plastic, full pallets, no water stored in plastic. For the miles the water still travels, 1% of our profits goes back to the Arctic: to a building in timber, to the forest around it, and to the artists who stay there. Each year we publish the amount and what it paid for.

Every case counts: order water

Order

Order water for your venue.

Choose your formats and cases, tell us where and when, and we come back within one working day with a quote and a delivery date. Minimum order is one case.

Case of 24 × 250 ml

Receptions, press kits, school and family concerts.

Case of 24 × 330 ml

The podium, the pit and the green room.

Case of 24 × 500 ml

The dressing-room and rehearsal unit.

Pallet of 500 ml

60 cases, 1,440 cartons. For festivals, seasons and tours. Delivered to the loading dock. Pallets of 250 or 330 ml: say so in the notes.

Sponsor credit pack

The 8-second pre-show spot in your screen format, plus the programme line and the printed table cards.